In 1882, Captain John Frazier, one of Carlsbad’s early pioneers, drilled a well on his property while searching for fresh water. Instead, he discovered something extraordinary—an artesian mineral spring.

After drinking the water, Captain Frazier noticed relief from a chronic stomach ailment. Curious about its unique properties, he sent samples to laboratories in New York and Chicago for analysis. The results showed that the mineral composition of the water was remarkably similar to the famous healing waters of Karlsbad, Bohemia—today known as Karlovy Vary in the Czech Republic. The water is naturally alkaline, typically measuring between pH 8.0 and 9.0, and contains naturally occurring minerals and electrolytes.

Today, the water is drawn from a 1,700-foot-deep aquifer, and according to Alt Karlsbad, the source is estimated to be approximately 9,500 years old.

For generations, many people have believed Carlsbad’s mineral water offered therapeutic benefits, particularly for digestion and general wellness. Today, many visitors still enjoy drinking the water as part of a healthy lifestyle, continuing a tradition that began more than 140 years ago.

Recognizing its potential, Captain Frazier began sharing the water with travelers stopping at the nearby railroad station. Word spread quickly, and visitors soon came specifically to experience what many believed were the healing properties of Carlsbad’s famous mineral water.

As interest grew, the town was renamed Carlsbad after the famous European spa city. A grand hotel and spa were built near the mineral well, transforming Carlsbad into one of Southern California’s earliest health resort destinations. During the early 1900s, visitors traveled from across the country to drink the mineral water and enjoy spa treatments. Hollywood celebrities and other notable guests later visited the resort, helping establish Carlsbad as a fashionable coastal retreat.

In 1955 and again in 1973, the California State Senate officially recognized the historic mineral well, declaring it a California Historical Landmark and praising it as producing California’s “Most Healthful Water” in its commemorative resolutions.

Unfortunately, during the Great Depression, maintaining mineral wells became too expensive. The wells fell into disrepair, the original mineral water operation eventually closed, and the historic hotel was later destroyed by fire. The famous spring remained dormant for nearly 60 years.

The story didn’t end there.

In the early 1990s, Ludvik Grigoras, a native of Karlovy Vary, became passionate about restoring this important piece of Carlsbad’s history. He helped establish the Sister City relationship between Carlsbad and Karlovy Vary while leading the restoration and re-drilling of the original artesian well. He also built Alt Karlsbad, a European-inspired building celebrating the connection between the two cities.

Today, visitors can still experience this remarkable piece of Carlsbad’s history at Alt Karlsbad, located at 2802 Carlsbad Boulevard. Guests can sample the famous alkaline mineral water, enjoy therapeutic mineral baths and massages, or fill reusable containers at the outdoor self-service water station. The water is also bottled directly at the source—without ionization or added chemicals—and is available at several local grocery stores.

Over 140 years after Captain John Frazier’s remarkable discovery, Carlsbad’s mineral water continues to connect visitors with the story that gave our city its name.

“Everything you see in Carlsbad today from our city’s name to its early tourism industry—can be traced back to one remarkable discovery made right here in 1882. Without this mineral spring, Carlsbad might never have become the coastal village we know and love today.”

The Carlsbad Railroad Depot: The Station That Helped Build a City

As we stand here, you’re looking at one of Carlsbad’s oldest surviving landmarks. Built in 1887, this beautiful Victorian-style railroad depot is one of the few remaining pre-1900 train stations still standing in California.

The arrival of the railroad changed everything for Carlsbad. It brought visitors, connected local farmers to markets across the country, and helped transform a small coastal settlement into a thriving community.

One interesting chapter in the depot’s history came in the early 1900s. Because there was another Carlsbad in New Mexico, railroad officials decided to shorten the station’s name to simply “Carl” to reduce confusion.

The residents of Carlsbad were not happy.

They believed the city’s name represented its unique history and identity, and after protesting the change, they eventually convinced the railroad to restore the name Carlsbad. It’s a wonderful reminder that even then, the people here took great pride in their community.

Around this same time, another important resource helped shape Carlsbad’s future—water.

With the development of reliable irrigation systems and imported water supplies, agriculture flourished throughout the region. Carlsbad became known for producing avocados, citrus, strawberries, vegetables, and some of the most beautiful flowers in California.

For many years, Carlsbad proudly called itself the Avocado Capital of the World and celebrated its agricultural heritage with the annual Carlsbad Avocado Festival. Today, while avocados remain part of our history, Carlsbad is perhaps best known for the spectacular Carlsbad Flower Fields, where nearly 55 acres of Giant Tecolote Ranunculus bloom into brilliant color every spring.

Agriculture eventually gave way to another industry that helped put Carlsbad on the world map—golf.

Today, Carlsbad is often called the Golf Capital of the World, home to many of the biggest names in the golf industry, including Callaway Golf, TaylorMade, Titleist, and COBRA PUMA Golf. Combined with championship golf courses like Omni La Costa Resort & Spa and The Crossings at Carlsbad, the city has become an international destination for golfers.

So think about it…

Carlsbad has been known as the Mineral Water Spa City, the Avocado Capital, the Flower Capital, and the Golf Capital.

Maybe one day we’ll also be known as the Food Tour Capital of California!

The railroad depot continued serving passengers until 1960. Today, this beautifully restored building serves as the Carlsbad Visitor Center, where visitors from around the world begin exploring everything our wonderful coastal village has to offer.

As we walk down Carlsbad Boulevard, you’re looking at one of the city’s most recognizable historic buildings, the Twin Inns, originally built in 1887.
The home was commissioned by Gerhard Schutte, one of Carlsbad’s founding visionaries and often referred to as the “Father of Carlsbad.” Schutte was one of the investors behind the Carlsbad Land and Mineral Water Company, formed after Captain John Frazier’s discovery of the famous alkaline mineral spring.
Schutte and his partners dreamed of creating “a town of small farms and gracious homes.” They purchased more than 400 acres of prime coastal land, laid out the original townsite, planted rows of eucalyptus trees along the streets, and helped shape Carlsbad Village we know today.
Just a few hundred feet north stood an identical Victorian home built by Schutte’s business partner, Samuel Wadsworth. Together, the two grand homes became known as the Twin Inns, serving as prominent landmarks that could be seen for miles across the coastal plain.
Over the years, the property changed hands several times before being purchased in 1914 by Ed and Neva Kentner. The Kentner family transformed it into a restaurant that became famous throughout Southern California for its family-style fried chicken dinners and its iconic plaster chickens displayed outside.
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The Roaring Twenties and Prohibition
The Twin Inns became even more popular during Prohibition, when the 18th Amendment banned the manufacture and sale of alcohol in the United States.
While many businesses struggled, Carlsbad found itself in a unique position.
Hollywood celebrities and wealthy travelers frequently made the trip from Los Angeles to Agua Caliente in Tijuana, where gambling, entertainment, and alcohol remained perfectly legal.
Located almost exactly halfway between Los Angeles and Tijuana, the Twin Inns became a favorite stopping place for travelers making the journey south. Its famous chicken dinners earned a loyal following, and over the years, stories of bootleggers and rumrunners passing through the area became part of local folklore.
One local legend tells of a discreet call button behind the building that signaled deliveries during Prohibition. While it’s difficult to verify every detail, stories like these have become part of the colorful history that makes Carlsbad so fascinating.
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A Hidden Speakeasy
Today, behind this historic building is a modern speakeasy-style bar that embraces Carlsbad’s Prohibition-era history.
Finding the entrance is part of the fun. Guests receive a changing access code through social media before entering, creating a playful nod to the secret bars of the 1920s.
It may not be an original Prohibition speakeasy, but it certainly captures the mystery and excitement of the era.
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Ghost Stories and Local Legends
Of course, no Victorian building would be complete without a good ghost story.
Over the years, the Twin Inns has developed a reputation as one of Carlsbad’s most haunted buildings. Whether you believe in ghosts or not, the stories have become part of their charm.
Adding to the fun, every October the owners place a mannequin in one of the upstairs windows and quietly move it to a different location each day. Visitors often swear they’ve seen someone watching from the window, only to discover it’s all part of a playful Halloween tradition.
It keeps locals talking—and gives visitors one more reason to look up as they walk by.
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Today
Over nearly 140 years, this remarkable building has worn many hats. It has been a family home, a boarding house, a celebrated restaurant, a nightlife destination, and today continues to be one of Carlsbad’s most treasured historic landmarks.
Every time I walk past it, I’m reminded that Carlsbad isn’t just a beautiful beach town—it’s a community filled with stories that have been passed down for generations.
And that’s exactly why I love sharing them.
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The 1920s added another chapter to Carlsbad’s story.

With alcohol prohibited in the United States, many Hollywood celebrities traveled south to Agua Caliente, where gambling, fine dining, and cocktails remained legal.

Carlsbad sat almost exactly halfway between Los Angeles and Tijuana.

The Twin Inns became one of the journey’s favorite stopping places.

Local legends even tell stories of bootleggers and secret deliveries during Prohibition, adding another layer of mystery to this historic building.

Today, the modern speakeasy hidden behind the Twin Inns pays tribute to that colorful era.

When Movie Stars Escaped to the Coast

Today, Carlsbad is known for its beautiful beaches, world-class golf, LEGOLAND, and incredible restaurants. But decades before it became a popular vacation destination, Carlsbad was already attracting some of Hollywood’s biggest stars.

During the 1920s through the 1950s, this quiet coastal village offered something that celebrities couldn’t always find in Los Angeles, peace, privacy, fresh ocean air, and a slower pace of life.

Carlsbad became a favorite stop along historic Highway 101, the scenic coastal route connecting Los Angeles with San Diego and, during Prohibition, the famous entertainment district of Agua Caliente in Tijuana.

Why They Came

The reasons celebrities visited Carlsbad are remarkably similar to why people visit today.

They came for:

• Beautiful beaches
• Mild year-round weather
• Ocean views
• Fresh coastal air
• Great restaurants
• Peace and privacy
• Mineral water spa treatments
• Scenic drives along Highway 101
• Friendly hospitality

Some things never change.

Carlsbad Today

Although the limousines have been replaced by electric cars and Highway 101 is no longer the only route south, Carlsbad still offers the same relaxed coastal charm that attracted visitors nearly a century ago.

Our locally owned restaurants, historic buildings, beautiful beaches, and welcoming community continue to make people fall in love with this remarkable town.

Local Insight

One of my favorite things about sharing Carlsbad’s history is helping guests realize that they’re walking the same streets once traveled by Hollywood legends, ranchers, artists, surfers, and entrepreneurs.

The buildings may have changed, but the spirit of Carlsbad hasn’t.

People still come here for the same reasons they always have—to slow down, enjoy wonderful food, breathe the ocean air, and reconnect with what matters most.

That’s the Carlsbad I love sharing.

Hollywood’s Favorite Coastal Drive

Before Interstate 5 existed, everyone traveled along Highway 101.

Imagine driving south from Hollywood in a classic Packard or Cadillac. The drive hugged the Pacific Ocean, winding through beach towns before arriving in Carlsbad.

The journey itself became part of the experience.

Many travelers stopped here to stretch their legs, enjoy a wonderful meal, and take in the spectacular ocean views before continuing south.

Carlsbad wasn’t just another stop.

It became a destination.

More About The Twin Inns: A Celebrity Favorite

One of the most popular places to stop was the Twin Inns.

Originally built in 1887, the Victorian landmark became famous for its warm hospitality and legendary family-style chicken dinners.

Throughout the 1930s, 40s, and 50s, it developed a reputation as one of Southern California’s favorite roadside restaurants.

Perhaps its most famous guest was John Wayne.

The Duke was known to dine here, and today the beautifully restored Duke Room at the Land & Water Company is named in his honor.

Standing here today, it’s easy to imagine John Wayne walking through these doors after a day along the coast.

Bing Crosby and the Golden Age of Del Mar

One reason so many celebrities traveled this route was Bing Crosby.

Crosby helped open the Del Mar Racetrack in 1937, turning the area into one of Southern California’s premier social destinations.

Horse racing attracted actors, musicians, athletes, and business leaders from across the country.

Many of those visitors traveled through Carlsbad, stopping for meals, overnight stays, or simply to enjoy the coastal scenery.

The glamour of Del Mar helped shine a spotlight on the entire North County coastline.

Here is an immersive 5–7 minute “Old Hollywood Experience Speech” that combines period photos, celebrity anecdotes, Highway 101, Prohibition, the Twin Inns, the mineral spa, and the glamour of Southern California’s Golden Age. Guests wouldn’t just hear history, they’d feel like they’ve stepped back into the 1930s and 1940s. I think that kind of storytelling would make your tour truly unforgettable.

Tour Guide Tip

When standing in front of the Twin Inns, try ending with this:

“Close your eyes for just a moment and imagine it’s 1948. A Cadillac pulls up out front. John Wayne steps out for one of the Twin Inns’ famous chicken dinners while travelers heading to Del Mar or Tijuana gather inside. The ocean breeze feels exactly the same as it does today. That’s one of the things I love about Carlsbad—our history isn’t locked away in museums. You’re standing right in the middle of it.”

Optional Speech section – Old Hollywood Comes to Carlsbad

Step Back into the Golden Age of California

(Stand in front of the Twin Inns. Pause. Let everyone look at the building before you begin.)

I want you to use your imagination for a moment.

Close your eyes…or simply picture this scene.

It’s 1948.

There are no freeways.

No Interstate 5.

No cell phones.

No LEGOLAND.

No Starbucks.

The only way to travel the California coast is along beautiful Highway 101, winding beside the Pacific Ocean.

Now imagine a long black Cadillac slowly pulling into town.

The driver opens the door.

Out steps…

John Wayne.

Behind him, another car arrives carrying Hollywood actors, musicians and wealthy travelers escaping Los Angeles for a few days.

Welcome to Carlsbad.

Back then, Carlsbad was one of Southern California’s best-kept secrets.

People didn’t come here for amusement parks.

They came for something much more valuable.

Peace.

Fresh ocean air.

Beautiful beaches.

The famous mineral water.

Wonderful food.

And a chance to simply slow down.

Sound familiar?

That’s exactly why people still come today.

This beautiful Victorian building beside us was built in 1887.

It eventually became known as the Twin Inns.

If these walls could talk…

Imagine the stories they could tell.

Movie stars.

Politicians.

Business leaders.

Families celebrating birthdays.

Couples celebrating anniversaries.

Travelers beginning new adventures.

For decades, this was one of Southern California’s favorite places to stop.

One of its most famous guests was John Wayne.

He loved stopping here for dinner.

Today, inside Land & Water Company, you’ll find the beautifully restored Duke Room, named in his honor.

I like to imagine him sitting right over there…

Probably ordering a big meal after a long day on the road.

But John Wayne wasn’t the only celebrity connected to Carlsbad.

Just a few miles from here was the ranch of actor Leo Carrillo.

Many of you probably know him as Pancho from The Cisco Kid.

When he wasn’t filming movies in Hollywood, he escaped here.

He raised cattle.

Worked the land.

Enjoyed the quiet life.

Today his ranch is one of Carlsbad’s most beautiful historic parks.

Another reason celebrities came through this area was because of Bing Crosby.

He helped open the Del Mar Racetrack in 1937.

Suddenly, movie stars from all over Hollywood were traveling south to spend weekends at the races.

Carlsbad was perfectly located along the journey.

And then came…

Prohibition.

Imagine it’s 1928.

Alcohol is illegal throughout the United States.

But just a couple hours south…

Tijuana is booming.

Casinos.

Nightclubs.

Fine dining.

Cocktails.

Hollywood celebrities made the trip all the time.

Carlsbad sat almost exactly halfway.

The Twin Inns became one of the favorite stopping places.

Local legends even tell stories of bootleggers quietly making deliveries behind the building.

Whether every detail is true or not…

The stories have become part of Carlsbad’s charm.

And today, hidden behind this building is a modern speakeasy inspired by that era.

Finding the entrance is half the fun.

Now look around.

Take a deep breath.

Listen.

The ocean sounds exactly the same today as it did 100 years ago.

The breeze feels exactly the same.

The sunsets…

Exactly the same.

That’s one of my favorite things about Carlsbad.

History isn’t locked away behind museum glass.

You’re standing in it.

Everywhere we walk today…

We’re following in the footsteps of pioneers…

Movie stars…

Artists…

Surfers…

Chefs…

Restaurant owners…

Families…

Dreamers…

Each one helped create the Carlsbad we enjoy today.

That’s why I don’t think of Carlsbad as just another beach town.

I think of it as a collection of stories.

Stories about people who took chances…

Built businesses…

Created memories…

Fell in love…

Raised families…

And welcomed visitors with open arms.

That’s exactly what we hope you’ll experience today.

Not just great food.

Not just beautiful scenery.

But the feeling that you’ve discovered a place you’ll always want to come back to.

(Pause. Smile.)

Now…

Speaking of unforgettable experiences…

Let’s continue our journey and meet another local business that’s helping write the next chapter in Carlsbad’s story.

Why this works

This isn’t just a history lesson. It creates an emotional journey that mirrors your brand:

• Wonder (“Close your eyes…”)
• Nostalgia (Old Highway 101, Cadillacs, movie stars)
• Connection (History is all around us)
• Pride (Carlsbad is special)
• Transition (Today’s chefs and business owners are writing the next chapter)

It also reinforces your mission: guests don’t just learn about Carlsbad—they begin to feel like they belong here. I can easily imagine this becoming the story that guests mention most often in their reviews because it transforms a historic building into a living scene they can picture and remember long after the tour ends.

Another Hollywood legend who left a lasting mark on Carlsbad was Leo Carrillo.

Known to millions as “Pancho” on The Cisco Kid, Carrillo purchased more than 2,500 acres here during the 1930s.

His working ranch became his escape from the busy Hollywood lifestyle.

Today, Leo Carrillo Ranch Historic Park remains one of Carlsbad’s most treasured historic sites.

Complete with adobe buildings, lush gardens, and free-roaming peacocks, it offers a glimpse into the quieter life Carrillo cherished.

As we look across the street, you’ll notice the large mural on the side of the building that features Porky the Surfing Pig.

Now, you’re probably wondering…

“What does a surfing pig have to do with Carlsbad?”

That’s exactly what I asked when I first heard the story!

Back in the days when the Twin Inns were famous for its family-style chicken dinners, the property was also home to a small farm. Along with the chickens, there was one very adventurous pig named Ralph Nader.

According to local legend, Ralph had a habit of escaping his pen and wandering across the street to what the liquor store is now. He became such a familiar sight that locals began referring to the store as “Pig Liquor.”

The nickname stuck.

For many years, pig statues stood outside the store, and if you stop today, longtime employees and locals are often happy to share the story behind the famous pig.

Whether every detail has grown with time or not, it’s become one of those fun Carlsbad stories that locals love passing down from generation to generation.

So yes…between the famous chicken dinners at the Twin Inns and Ralph the wandering pig across the street, this corner of Carlsbad once felt a lot more like a farm than the bustling beach village we know today!

The original sign hung in the 1930’s then it disappeared. This sign is a replica of the original. A couple of years ago a local real estate broker Carlton Lund saw the Encinitas sign and said to himself that Carlsbad needs a sign like this one, so he then made it his mission to get the sign. He got Taylor made to pay for it. Then he had Wyland (the famous whaling wall artist design a dolphin character as the sign logo (Darlene the Dolphin, named after his mother), but the townspeople did not want their town represented by a dolphin so they voted it out, then he came up with the idea to use the original design from the 1930’s and so that is what we have today.

Carlsbad, California, is famous for its stunning beaches, world-renowned Flower Fields, LEGOLAND® California Resort, championship golf, vibrant dining scene, and fascinating history. Located along seven miles of beautiful Pacific coastline in North County San Diego, Carlsbad offers visitors the perfect blend of coastal charm, outdoor adventure, family attractions, and small-town hospitality.

But what truly sets Carlsbad apart is its rich history and welcoming community.

1. The Flower Fields

Every spring, nearly 55 acres of Giant Tecolote Ranunculus burst into bloom, creating one of Southern California’s most spectacular seasonal attractions. The Flower Fields have become one of Carlsbad’s most photographed landmarks and attract hundreds of thousands of visitors each year.

2. LEGOLAND® California Resort

Carlsbad is home to California’s only LEGOLAND® Resort, making it a favorite destination for families from around the world. The resort features rides, shows, themed hotels, an aquarium, and attractions designed especially for children.

3. Beautiful Beaches

Carlsbad boasts more than seven miles of coastline, offering opportunities for surfing, swimming, beach walks, tide pooling, paddleboarding, and unforgettable sunsets.

Popular beaches include:

• Tamarack Beach
• South Carlsbad State Beach
• Carlsbad State Beach
• Terramar Beach

4. The Flower Capital

Long before tourism became Carlsbad’s largest industry, agriculture helped define the city.

Carlsbad became famous for growing:

• Ranunculus flowers
• Avocados
• Strawberries
• Citrus
• Vegetables

Today, the Flower Fields continue this proud agricultural tradition.

5. The Famous Mineral Water

Carlsbad owes its very name to a remarkable discovery made in 1882.

Captain John Frazier discovered an artesian mineral spring whose water closely matched the famous healing waters of Karlsbad (now Karlovy Vary), Czech Republic.

That discovery transformed Carlsbad into one of California’s earliest spa destinations and gave the city its name.

Visitors can still sample the historic mineral water today at Alt Karlsbad.

6. Historic Carlsbad Village

Carlsbad Village is the heart of the city.

Visitors love its:

• Locally owned restaurants
• Boutique shopping
• Public art
• Historic buildings
• Outdoor cafés
• Walkable streets
• Friendly atmosphere

It’s one of Southern California’s most charming downtown districts.

7. Incredible Food Scene

Carlsbad has become one of North County’s premier culinary destinations.

You’ll find:

• Michelin-recognized restaurants
• Family-owned cafés
• Craft breweries
• Wine bars
• International cuisine
• Farm-to-table dining
• Fresh seafood

One of the best ways to experience it is on a Carlsbad Food Tour, where guests enjoy local tastings while learning the stories behind the chefs, restaurants, and history that make Carlsbad unique.

8. The Golf Capital of the World

Carlsbad is often called the “Golf Capital of the World.”

It is home to many of the biggest names in golf equipment, including companies with significant operations such as:

• TaylorMade Golf
• Callaway Golf
• COBRA Golf
• Titleist
• Odyssey Golf

Championship courses, including Omni La Costa Resort & Spa, have also helped make Carlsbad a world-renowned golf destination.

9. Innovation & Business

Beyond tourism, Carlsbad is a hub for innovation.

Major industries include:

• Biotechnology
• Medical devices
• Life sciences
• Wireless communications
• Robotics
• Information technology
• Advanced manufacturing

Companies such as Viasat and Thermo Fisher Scientific have helped establish Carlsbad as one of Southern California’s leading business communities.

10. Outdoor Recreation

Carlsbad offers endless ways to enjoy the outdoors.

Popular activities include:

• Hiking
• Biking
• Kayaking
• Bird watching
• Lagoon trails
• Surfing
• Golf
• Whale watching
• Fishing

The city’s mild Mediterranean climate makes outdoor recreation enjoyable year-round.

11. Art & Culture

Throughout Carlsbad Village you’ll discover:

• Colorful murals
• Public sculptures
• Art galleries
• Historic architecture
• Live music
• Community festivals

Art is woven into everyday life and adds to the city’s unique character.

12. A Friendly Coastal Lifestyle

Ask visitors what they remember most about Carlsbad, and many won’t mention a single attraction.

Instead, they’ll talk about:

• Friendly people
• Relaxed atmosphere
• Beautiful weather
• Walkable streets
• Incredible restaurants
• Small-town charm

It’s a place that feels welcoming from the moment you arrive.

According to the City of Carlsbad’s most recent published employer data, the largest employers are:
Rank Employer
1 Viasat, Inc.
2 LEGOLAND California Resort
3 Thermo Fisher Scientific
4 Omni La Costa Resort & Spa
5 Carlsbad Unified School District
6 TaylorMade Golf
7 City of Carlsbad
8 Nortek Security & Control
9 HM Electronics (HME)
10 Gemological Institute of America (GIA)
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Rather than memorizing a “Top 10 Employers” list (which changes over time), I would say something like:
“Today, Carlsbad has evolved into much more than a beach town. It’s home to world-class companies in technology, biotechnology, communications, golf equipment, hospitality, and life sciences. Companies like Viasat, Thermo Fisher Scientific, TaylorMade Golf, and LEGOLAND California help make Carlsbad one of North County’s strongest economic centers.”
That statement stays relevant longer and tells a more compelling story than a numbered list, while still highlighting Carlsbad’s diverse economy

Carlsbad is one of Southern California’s premier coastal destinations, known for its beautiful beaches, vibrant downtown, family attractions, world-class resorts, and thriving culinary scene.

Carlsbad is home to approximately 115,000 residents and is one of Southern California’s most affluent coastal communities, with a median household income of approximately $143,000.

Carlsbad enjoys a mild Mediterranean climate, with warm, dry summers and mild winters, making it an ideal destination for outdoor activities year-round.

Carlsbad Village is one of Southern California’s most walkable coastal downtowns. Visitors can easily explore restaurants, boutiques, beaches, public art, historic landmarks, and local attractions on foot.

The northwest section of Carlsbad (ZIP Code 92008) includes Carlsbad Village, The Barrio, and Old Carlsbad, the city’s oldest neighborhoods. Here you’ll find charming beach cottages, historic homes, colorful murals, and beautiful ocean-view residences that reflect Carlsbad’s rich history.

Carlsbad has one of California’s most diverse business communities. Major industries include biotechnology, life sciences, medical devices, wireless communications, robotics, advanced manufacturing, clean technology, tourism, golf equipment, and information technology.

In 2013, Google recognized Carlsbad as California’s “Digital Capital” for having one of the state’s strongest online business communities.

Carlsbad is often called “Titanium Valley” because of its concentration of golf equipment companies. Industry leaders including TaylorMade Golf, Callaway Golf, COBRA Golf, Titleist, and Odyssey Golf have significant operations here, helping earn Carlsbad its reputation as the Golf Capital of the World.

Carlsbad is the only city in California with a LEGOLAND® Resort, attracting millions of visitors from around the world each year.

Carlsbad features more than seven miles of spectacular Pacific coastline, offering beautiful beaches for swimming, surfing, paddleboarding, walking, and unforgettable sunsets.

Nearly 40% of Carlsbad is permanently protected open space, preserving its lagoons, coastal bluffs, trails, and natural habitats for future generations.

The world-famous Carlsbad Flower Fields bloom each spring across nearly 55 acres, attracting visitors from around the globe to see the colorful Giant Tecolote Ranunculus flowers.

Carlsbad began as one of California’s earliest spa destinations. The discovery of alkaline artesian mineral water in 1882 inspired the city’s name and helped establish it as a health resort destination.

Today, Carlsbad is known for combining coastal beauty, innovation, outdoor recreation, and exceptional dining, making it one of the most desirable places to live and visit in Southern California

Created by Jason Markow “Although you need technology, you also need to nurture other things in your life…Love, compassion, gratitude is all written in the water (the words are diagonal)

As we walk through Carlsbad Village, you’ll notice one flower that seems to be everywhere—the Bird of Paradise.
Although it’s not the official flower of Carlsbad, many locals think of it as the city’s unofficial signature flower because it grows so beautifully in our mild coastal climate. Its bright orange and blue blooms resemble the head of an exotic tropical bird ready to take flight.
The Bird of Paradise is actually native to South Africa, but it thrives here thanks to Carlsbad’s Mediterranean climate, with warm, dry summers and mild winters.
I always think the flower perfectly represents Carlsbad.

Over the years, Carlsbad has attracted artists, athletes, entrepreneurs, and entertainers who have helped shape the city’s unique character________________________________________
Tony Hawk
Widely considered one of the greatest skateboarders of all time, Tony Hawk has called North County San Diego home for many years and has strong ties to Carlsbad. His influence helped make the region one of the birthplaces of modern skateboarding.
Beyond his legendary career, Hawk is known for his philanthropy through The Skatepark Project, which has helped build hundreds of public skateparks across the United States, giving young people safe places to skate and connect with their communities.
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Shaun White
Three-time Olympic gold medalist Shaun White grew up in nearby North County and has long been associated with Carlsbad’s active outdoor lifestyle. Nicknamed the “Flying Tomato,” White revolutionized snowboarding while also competing professionally in skateboarding.
His success reflects the adventurous, athletic spirit that has become part of Carlsbad’s identity.
Brett Swain
Former NFL wide receiver Brett Swain attended Carlsbad High School before playing college football at San Diego State University and later in the National Football League with teams including the Green Bay Packers, San Francisco 49ers, and Seattle Seahawks.
His journey from Carlsbad to professional football is another example of the remarkable athletes who have called this community home.
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A Community That Inspires Greatness
From Hollywood legends and Olympic champions to world-class athletes and entrepreneurs, Carlsbad has long attracted creative and talented people. The city’s beautiful coastline, active outdoor lifestyle, strong sense of community, and spirit of innovation continue to inspire residents and visitors alike.
As you explore Carlsbad, you’re walking the same streets that have inspired actors, artists, professional athletes, chefs, and business leaders for generations.
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Carlsbad unique trees – Mexican Coral, Indian Bayon, Silk tree, Pepper Trees, Eucalyptus Trees

Pink Floss-Silk Tree
With their fat, thorny trunks and branches, tropical-looking foliage, and exotic, hibiscus-like flowers, the floss-silk trees are among the most distinctive ornamental trees for regions where frosts are not severe. Closely related to the tropical kapok tree. Like the kapok tree, floss-silk trees have palmate leaves with five-inch-long leaflets and are known for their large seed pods, which contain copious amounts of a cottony fiber that was use as stuffing in pillows and as insulation in parkas and other cold-weather clothing. Successful in dry climates of Southern California.
Eucalyptus Trees
Originally, brought over from Australia to use the wood for railroad ties, bridges, and trestles. However, they soon discovered that immature blue gum wood was not suitable for their purposes. The wood was too hard to drive railroad spikes into, and the wood tended to twist and warp as it dried and broke easily. Giant eucalypts have a habit of dropping heavy branches earning them the nickname of Widow Maker.
Mexican Coral Tree
Spectacular flowering trees with bright red-orange tubular blooms. The seeds are found to be poisonous.
Indian Banyan
Indian banyan or banyan fig, unusually shaped tree of the mulberry family (Moraceae) native to the Indian subcontinent. The banyan reaches a height up to (one hundred feet) and spreads laterally indefinitely. The banyan is the national tree of India.
California pepper tree
Crushed leaves from the pepper tree release a distinct aroma close to that of commercial black pepper.

Catnap Mural is a pair of colorful tigers has appeared on the wall of the Witch Creek Winery at the corner of Carlsbad Boulevard and Grand Avenue.
The work, called “Catnap,” is one of four murals painted in downtown Carlsbad. The New Village Arts organization is sponsoring the project. They believed that “When you have art in usual places it makes the town more interesting, so as we are walking around today try to see if you can find any more street murals.
The artist of this piece of work is Michael Summers from Oceanside. “Change is the essence of life. Be willing to surrender what you are for what you may become.” Y you can become a rainbow tiger, or a tiger can change his strips whichever you would like, but obviously this guy has an attitude problem, he does not want to change, and this guy goes with the flow.

This is another historical building from the early 1900’s: Killian Building, the first             Commercial venture in Carlsbad. It housed a grocery store, Doc Office, and the     town newspaper.

Carlsbad artist Bryan Snyder curated the Carlsbad Alley Art Wall in 2022. This public art wall consists of seventeen murals by different muralists. Furthermore, there is a large Recreation Mural Space where aspiring kid muralists can practice their painting. Thus, it is an ever-changing space, so stop by to see what has been created, or to watch the live action

At Carlsbad Food Tours, we believe Carlsbad’s greatest attraction isn’t just its beaches, flowers, or restaurants.
It’s the stories.
It’s the passionate chefs who create memorable meals.
The artists who brighten our streets.
The entrepreneurs who built this community.
The history that shaped our city.
And the kindness you’ll experience everywhere you go.
That’s why our guests don’t just leave saying they had a great meal.
They leave saying they fell in love with Carlsbad.
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Cheri’s Local Insight
I’ve lived in the Carlsbad area for more than 30 years, and after leading thousands of guests through Carlsbad Village, I’ve realized something special.
People arrive expecting a beautiful beach town.
They leave talking about the people they met, the stories they heard, the hidden gems they discovered, and how welcomed they felt.
That’s what makes Carlsbad truly famous.
Not just for what you’ll see.
But for how you’ll feel.
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If we asked the question:

“Before today, what was Carlsbad famous for in your mind?”

You’ll usually hear answers like “LEGOLAND,” “the Flower Fields,” or “the beach.”

Then, after the tour, ask:

“Now what will you tell your friends Carlsbad is famous for?”

That question reinforces your mission. If guests answer with “the people,” “the food,” “the stories,” or “the history,” you’ve achieved exactly what Carlsbad Food Tours sets out to do: help visitors fall in love with Carlsbad and become ambassadors for the city.

Carlsbad is one of Southern California’s premier coastal destinations, known for its beautiful beaches, vibrant downtown, family attractions, world-class resorts, and thriving culinary scene.
Carlsbad is home to approximately 115,000 residents and is one of Southern California’s most affluent coastal communities, with a median household income of approximately $143,000.
Carlsbad enjoys a mild Mediterranean climate, with warm, dry summers and mild winters, making it an ideal destination for outdoor activities year-round.
Carlsbad Village is one of Southern California’s most walkable coastal downtowns. Visitors can easily explore restaurants, boutiques, beaches, public art, historic landmarks, and local attractions on foot.
The northwest section of Carlsbad (ZIP Code 92008) includes Carlsbad Village, The Barrio, and Old Carlsbad, the city’s oldest neighborhoods. Here you’ll find charming beach cottages, historic homes, colorful murals, and beautiful ocean-view residences that reflect Carlsbad’s rich history.
Carlsbad has one of California’s most diverse business communities. Major industries include biotechnology, life sciences, medical devices, wireless communications, robotics, advanced manufacturing, clean technology, tourism, golf equipment, and information technology.
In 2013, Google recognized Carlsbad as California’s “Digital Capital” for having one of the state’s strongest online business communities.
Carlsbad is often called “Titanium Valley” because of its concentration of golf equipment companies. Industry leaders including TaylorMade Golf, Callaway Golf, COBRA Golf, Titleist, and Odyssey Golf have significant operations here, helping earn Carlsbad its reputation as the Golf Capital of the World.
Carlsbad is the only city in California with a LEGOLAND® Resort, attracting millions of visitors from around the world each year.
Carlsbad features more than seven miles of spectacular Pacific coastline, offering beautiful beaches for swimming, surfing, paddleboarding, walking, and unforgettable sunsets.
Nearly 40% of Carlsbad is permanently protected open space, preserving its lagoons, coastal bluffs, trails, and natural habitats for future generations.
The world-famous Carlsbad Flower Fields bloom each spring across nearly 55 acres, attracting visitors from around the globe to see the colorful Giant Tecolote Ranunculus flowers.
Carlsbad began as one of California’s earliest spa destinations. The discovery of alkaline artesian mineral water in 1882 inspired the city’s name and helped establish it as a health resort destination.
Today, Carlsbad is known for combining coastal beauty, innovation, outdoor recreation, and exceptional dining, making it one of the most desirable places to live and visit in Southern California

The two official Sister Cities are:
• Karlovy Vary, Czech Republic
o The famous spa city whose mineral water inspired Carlsbad’s name.
o The relationship was established in 1995.
• Futtsu, Chiba Prefecture, Japan
o Established in 1988.
o Focuses on cultural and educational exchanges

California’s wine story is one of innovation, perseverance, and a little bit of friendly competition.

Today, California produces about 80–85% of all the wine made in the United States, making it by far America’s leading wine-producing state. If California were its own country, it would consistently rank among the top five wine-producing regions in the world, alongside countries like Italy, France, and Spain.

But it wasn’t always that way.

One of the most important moments in California wine history happened in 1976 during an event known as the Judgment of Paris. In a blind tasting competition, French wine experts compared California wines against some of France’s most prestigious Bordeaux and Burgundy wines.

To everyone’s surprise, California wines won both the red and white wine categories, shocking the wine world and forever changing the reputation of American wine. Overnight, California emerged as one of the world’s premier wine regions.

If you’ve never seen it, this remarkable story is beautifully told in the movie Bottle Shock, which is based on the true events of the 1976 competition.

Another film that had a huge impact on the wine industry was Sideways, released in 2004. The movie famously celebrated Pinot Noir while poking fun at Merlot. After its release, Pinot Noir sales soared across the country, while Merlot sales declined—a phenomenon that many wineries still talk about today. It remains one of the best examples of how popular culture can influence what people drink.

California’s wine industry continues to evolve. Today there are more than 4,000 wineries throughout the state, producing hundreds of grape varieties in over 140 American Viticultural Areas (AVAs). While Napa Valley and Sonoma are the most famous, outstanding wines are also produced in Paso Robles, Santa Barbara, Temecula, and many other regions across California.

As farming practices continue to adapt to changing weather conditions and water availability, wine grapes remain an important part of California agriculture. Many vineyards have embraced sustainable farming techniques, helping preserve both the land and California’s rich winemaking tradition for future generations.

Same Same is a craft cocktail bar that infuses tropical escapist vibes with North County alt culture. Their signature cocktails offer unique flavor combinations that reimagine the familiar. They stock spirits, craft beer, not-so-craft beer and Same Same hard seltzer.

Nestled in the heart of downtown Carlsbad, we offer a laid-back beach vibe, live entertainment, delicious food, and killer cocktails.

Costa Azul Winery is a charming wine bar tucked in the heart of Carlsbad. It is the local tasting room for Solterra Winery of Encinitas—a family affair that’s been crafting award‑winning wines for over 20 years.

“Carruth Cellars Urban Winery is San Diego, CA’s award-winning urban winery where we bring grapes to the people with passion, craft, and community. Enjoy handcrafted wine by the glass, bottle, or flight in our vibrant wine tasting rooms across Solana Beach, Carlsbad and Oceanside, each with its own unique vibe and local charm.

Pure Project Carlsbad is a Pure Project tasting room. Pure Project is a small batch, ingredient-centric craft brewery with a mission to build community and a reverence for beer as an agricultural product by staying true to our ethos of quality ingredients, sustainability, and attention to detail

The Strawberry Shack’s permanent location is in the heart of the Village right next to The Witch Creek Winery. A majority of our products are made with fresh California Strawberries. We offer a variety of items from our World Famous Strawberry Shakes, Strawberry Shortcake, Chocolate Covered Strawberries (with Chocolate Imported from Belgium), Strawberry Lavender Sundae (Our very first Strawberry Dessert), Homemade Chocolate Covered Strawberry Marshmallows, Homemade Strawberry Pudding, Strawberry Cannoli’s, Strawberry Pina Colada Dole Soft Serve along with other Strawberry delights

The Strawberry Fields of California are legendary to the Pacific Coast region. Within view of the Pacific Ocean are broad stretches of strawberry fields producing the juiciest, sweetest, richest fruits around. California produces almost 88% of the country’s strawberries and the combination of California’s warm, sunny days and cool, foggy nights provide a unique environment for growing the most delicious, beautiful strawberries in the world.

Carlsbad Gourmet (Specialty Gourmet Food Company) created the first Strawberry Shack in the Carlsbad Flower Fields which was open during the flower season. Then decided to make a permanent location is in the heart of the Village right next to The Witch Creek Winery. Most of our products are made with fresh California Strawberries. We offer a variety of items from our World-Famous Strawberry Shakes & Shortcakes to Chocolate Dipped Strawberries, Homemade Chocolate Covered Strawberry Marshmallows, Homemade Strawberry Pudding, Strawberry Cannoli’s, Strawberry Pina Colada Dole Whip along with other Strawberry delights.

Local pizza chain known for its craft brews, popular with families, beer fans & surfers alike.

Nestled in the heart of Carlsbad Village, Cbar is your village bar for wine, coffee, beer, cocktails, and bistro bites.

Cozy restaurant offering familiar Mediterranean dishes, such as pita sandwiches, falafel, kabobs, hummus and shawarma.

Located in the heart of Carlsbad Village, Village Kabob brings the vibrant flavors of the Mediterranean to North County with a menu inspired by Turkish, Greek, and Middle Eastern cuisine. Owned by local restaurateur Gaetano Cicciotti, the restaurant combines authentic recipes with a modern twist, serving freshly baked pita, flavorful shawarma, charbroiled kebabs, creamy hummus, crisp salads, and house-made desserts in a warm, welcoming atmosphere.

One of the restaurant’s signature offerings is the Mezze Sampler, featuring hummus, baba ghanoush, tzatziki, falafel, and dolmas—a perfect introduction to Mediterranean flavors. Guests also rave about the freshly baked pita bread, chicken shawarma, and tender kebabs cooked over an open flame.

Village Kabob reflects the rich culinary traditions of the Mediterranean, where meals are meant to be shared and enjoyed with family and friends. Its fresh ingredients, bold spices, and genuine hospitality make it a favorite among both locals and visitors exploring Carlsbad Village.

Fresco Cocina is a vibrant restaurant located in the heart of Carlsbad Village serving a modern interpretation of Mexican cuisine.
Whether you’re craving tacos or ceviche, Fresco Cocina is sure to satisfy any appetite.

Ben Mastracco

Kathryn Kelly

Jessica Combest

Lia and Jeremy Garcia

615-587-6138 or [email protected]

Shannon Largen

Lauren Williams

Lesley Stracks-Mullem

Oceanside, CA ~ 2014

Photography combines my two worlds of cooking and travel, and you won’t often find me without my beloved Canon slung over my shoulder.  Focusing on food and landscape, I’ve recently entered the world of portraiture and love that special feeling of knowing the click of my shutter has forever captured a magical moment in time.

www.instagram.com/kimlivlife

Tour Guide – Carlsbad Food Tours
Previous Tour Guide with Secret Food Tours
San Diego • October 2023 to Present
• Organize and lead clients on food tours through the city
• Provide information about the culture and local culinary trends in an interactive manner
• Share the history of the city and locations for the clients along the way
• Tell stories and entertain guests while keeping track of time
• Accommodate last minute needs of the clients
Quotes from recent customers:
o “The best part of the food tour was Susan Backes – our guide. She was extremely personable, informative, entertaining, and made everything fun.”

Leo Carrillo Ranch offers a rustic country charm for your private event venue. Leo Carrillo Ranch

Carlsbad Windmill is an historic landmark in Carlsbad that offers a great venue for private events.

Windmill Food Hall Private Event Venue

The Carlsbad Flower Field offers a private event venue for weddings, corporate team building, non-profit fundraisers and celebrations of all kinds.

The Carlsbad Flower Fields Private Events

Ok, so you’ve been given the honor of planning a bachelorette party in Carlsbad… but are you overwhelmed trying to find the most original and entertaining plan ever? Not to fear, we’ve got your back! Great news: you’re already on the right track, The sun-drenched city of Carlsbad is the perfect city to show your bride and her friends a good time.

Let the shenanigans begin. CARLSBAD —— By day serves tourists, the local beach-bound guest. By night, though, Carlsbad morphs into the perfect place to celebrate any event, be it a bachelorette party, corporate team building event or birthday celebration. Carlsbad has cornucopia of watering holes perfectly spaced for an epic pub crawl or food tour.

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Happy Birthday!
Are you looking for fun and exciting ways to celebrate your birthday this year? Adult birthday parties can be just as much fun and kids parties. Here is a list of 10 Adult Birthday Party Ideas in Carlsbad, California.
At 50 years old I celebrated my birthday with a Red Hat Society Tea Party theme at the Ritz in Laguna Beach, California. It’s was a fun and very memorable party.

1. Taco Bar Parties are always popular and delicious. Senor Grubby’s would love to host your event and they are located in downtown Carlsbad. Their Al Pastor tacos are fabulous!

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Let the village be your corporate event venue of choice with Carlsbad Food Tours.  Let us plan your company party or team building event.  Carlsbad Food Tours is a guided walking tour of historic Carlsbad Village with 6 stops at unique eateries, wine tasting, historical, cultural and architectural presentations. Join us for a taste of Carlsbad. We can accommodate up to 20 guest on each tour for a total of 60 guest per event.  Schedule your tour today!

All good in Carlsbad: beaches, golf courses, attractions, world class dining and much more. Carlsbad is a great place for meetings, conferences and event venues.

Check out Visit Carlsbad Event Services in Carlsbad

 Journey Birds blend acoustic guitar, ukulele with live looping and sampling of your favorite

songs both classic and current.

Meal preparation, personal chef services, cooking classes and food tours.

The Goods is a purveyor of Artisan Doughnuts crafted with the finest locally sourced ingredients.

For the past four years, the Barilles family of Carlsbad has built a loyal following for the house-made cinnamon rolls at their downtown restaurant, Cafe Topés. Now they are hoping to do the same with doughnuts.

The Barilles opened The Goods, an artisan doughnut bakery on State Street that specializes in ultra-fresh doughnuts in gourmet varieties including brown butter, chocolate ganache, Tahitian vanilla, stuffed Nutella and s’mores.

All doughnuts are made from scratch in small batches throughout the day, with the promise that none of these warm baked treats sit out for more than an hour before they are sold or replaced.

Just like Cafe Topés, The Goods is a hands-on family enterprise. The Barille family matriarch, Jacquie, conceived the idea and runs the shop. Her husband, Joseph, built the store and lent his expertise as a former professional baker.

Authentic Italian Old World dishes including generations-old recipes from his home in Naples. Cicciotti’s is casual Italian dining cooked by a Published Author & Chef. Gaetano Cicciotti.

They serve classic Italian pasta like fettuccine Alfredo which you might find in Italian restaurants, but you will not find Italian restaurants that cook fresh Italian food the way Gaetano Cicciotti does. Gaetano Cicciotti has a Trattoria, as well as a fine Italian catering business with amazing Italian caterers. Gaetano oversees his catering business like his restaurant, all focused on the freshest ingredients available. As a native Italian Chef, he serves true Italian cuisine, Italian dinners, and traditional Italian food. It is one of the great Italian Restaurants in North San Diego County

Founded in 1986, Froglanders is a family-owned crêperie serving San Diego authentic sweet and savory crepes, frozen yogurt, fresh smoothies, and boba!

Froglanders started as frozen yogurt shop in La Jolla and has been there for the last 35 years. Their second location was started here in Carlsbad at the beginning of COVID, which was bad timing, but still, they did well. Primarily because they decided to start making crepes as well as yogurt. And now the crepes are their best sellers. The crepe crust is gluten free and vegan: from buckwheat and flaxseed.

How Froglanders got its name:

What happens to kids when they get frozen yogurt? They get the energy they need, and they jump around with happiness. Frogs do the same all the time. That is how the name Froglanders came to be, it is where people hop from the happiness a delicious frozen yogurt gives you.

Food Coach at Ben Mastracco Food Coaching. Recipe developer, blogger and comedian. Creator of Comedy Kitchen, a YouTube channel featuring quick and healthy chef inspired recipes for the home cook, with a unique comedic twist.

Eat healthier, laugh harder & be happier is his motto.

Ben mastracco Food Coach – Plant-based Eating

Nestled in the Northern San Diego County beach town of Carlsbad is our Italian kitchen. Gregorio’s has been serving up great Italian food and pizzas for over 20 years.

Greg Nelson was a local boy who grew up in the Carlsbad area and as a young boy he went to the Boys and Girls Club a lot, so for the last 3 years prior to this, he gave all the earnings from the restaurant to the Boys and Girls Club. So, we like to support him for that, and his food is great so let us go in.

Serves up wine, beer, and craft mocktails — plus a delicious menu of locally made pizza, meatballs, and small bites …

Barb Trenchi

David previously worked for 20th Century Fox Studio creating movies. He’s currently working as a Tour Guide with Walk the City Tours. He’s also a member of the JourneyBirds Band.

Brad Poulos was born and raised in Chicago. So he knows what great food is all about! He moved to San Diego over 20 years ago. He has had a very successful 30 year career in Marketing. He now serves as our Marketing Director & Chief Financial Officer.

Cherimarie Poulos aka Mrs. Carlsbad is the owner and founder of Carlsbad Food Tours.  Born & raised in California. And has lived in San Diego over 30 years, my children were born in the area.  I have a strong connection to Carlsbad, in fact one of my daughters was Miss Carlsbad 2005 (Stacy Poulos).

So, I voted herself to be Mrs. Carlsbad. Now the Chief Foodie and Founder of Carlsbad Food Tours! I love Carlsbad and is happy to share my knowledge about the local history and great eateries in the Carlsbad Village to our guests.