He understood that a town needed more than an attraction.
It needed infrastructure.
Hotels.
Businesses.
Homes.
Roads.
Agriculture.
Transportation.
Investment.
And promotion.
Schutte became a central figure in the effort to purchase land and organize the development of the townsite.
He helped establish the Carlsbad Land and Mineral Water Company, which promoted the mineral water and encouraged people to invest in the growing community.
Under the leadership of Schutte and his business partners, streets were laid out, land was sold, businesses were encouraged, and Carlsbad began developing an identity.
Schutte’s role extended beyond business.
His name became connected to one of Carlsbad’s early hotels, the Schutte Inn.
Today, he is often remembered as one of the most important founders of Carlsbad.
Captain Frazier discovered the resource that created the opportunity.
Gerhard Schutte helped transform that opportunity into a town.